Rally, 2025 🪙
Sub-brand for tokenized market platform
United States, 2025
HARŌ, 2025 👓
Eyewear Brand for Wells
Lisbon, 2025
Vanessa Barragão Exhibition, 2025 🪸
Graphic identity for an exhibition of a big Portuguese artist
Lisbon, 2025
Teiker, 2024 🏔️
Creating a leading brand for a concierge and cleaning service in Schonrider
Switzerland, 2024
HARO
HARO 👓
This was one of the first big projects I had the pleasure of being part of.
Wells challenged us to create its new optical brand, with the goal of democratizing access to high-quality eyewear by combining design, durability, and comfort at affordable prices, balancing mass market with prestige, or 'Masstige.'
We took design, paired it with accessibility, and created Harō, an elegant, versatile, and minimalist eyewear brand. With sober, timeless colors and irreverent yet balanced patterns, the identity embodies a brand that democratizes high-quality eyewear without compromising on style.
w/ @patricksantos
@gonçalorebelo
@davidcanaes
@diogoalmeida
@iamfromlx
@dylanlopes
@joanaantunes
@luisribeiro