Rally, 2025 🪙
Sub-brand for tokenized market platform
United States, 2025

HARŌ, 2025 👓
Eyewear Brand for Wells
Lisbon, 2025


Vanessa Barragão Exhibition, 2025 🪸
Graphic identity for an exhibition of a big Portuguese artist
Lisbon, 2025


Teiker, 2024 🏔️
Creating a leading brand for a concierge and cleaning service in Schonrider 
Switzerland, 2024



RALLY Rally 🪙

Sub-brand development for a tokenized market platform, created as an extension of the main Legion ecosystem. Inspired by the discipline and unity of the Legion brand, Rally reflects exclusivity, coordination, and collective power.

Positioned at the intersection of crypto-native performance and centralized exchange infrastructure, the project translates complex systems into a more structured, high-trust environment for partners, traders, and platforms.






w/@davidcanaes
   @girinastudio


HARO HARO 👓

This was one of the first big projects I had the pleasure of being part of.

Wells challenged us to create its new optical brand, with the goal of democratizing access to high-quality eyewear by combining design, durability, and comfort at affordable prices, balancing mass market with prestige, or 'Masstige.'

We took design, paired it with accessibility, and created Harō, an elegant, versatile, and minimalist eyewear brand. With sober, timeless colors and irreverent yet balanced patterns, the identity embodies a brand that democratizes high-quality eyewear without compromising on style.


w/ @patricksantos
    @gonçalorebelo
    @davidcanaes

    @diogoalmeida
    @iamfromlx
    @dylanlopes
    @joanaantunes
    @luisribeiro


VANESSA BARRAGÃO EXHIBITION Exposição de Relevo 🪸

Graphic identity for an exhibition by Vanessa Barragão, a Portuguese textile artist that works with texture, fabric and forms. The exhibition went through, the graphic identity did not.

It was a fun process anyways! 


w/@brunonunes_motiondesigner
   @patriciabarros24
   @pedro.chula





TEIKER Teiker 🇨🇭

Teiker is a home caretaker and property management company based in Schönried, Switzerland. 🏔️

Inspired by the region and the purpose of the brand, we brought together different services under one identity. Built around care, trust, and keeping things simple and reliable.


Done w/ @miguelspcary 🧀
          @brunonunes_motiondesigner




ARCHIVE A collection of random stuff I've made from the sidelines, somewhere between small projects and creative contests. Just some tests and studies made while having fun and collaborating.




JOÃO FRANCISCO TAVARES
Portuguese graphic designer. Based between Lisbon and New York. Passionate about branding, editorial, and all things motion.

Currently @ Fuel (Havas) Lisbon.

Between Lisbon & New York.
AWARDS

CPP (2026)
🥈 Silver - Branding 
🥈 Silver - Naming
🥈 Silver - Brand Motion 
🥉 Bronze - Logotype
🏅 Shortlist - Rebranding
🏅 Shortlist - Logotype

Young Lions Portugal (2026)
🥈 Second Place

CPP Open Briefs (2025)
🏅 Shortlisted 
🏅 Shortlisted